Hello. I'm Julie.

 

I am a senior-level marketing expert who builds amazing brands and creates disruptive, first-to-market concepts that capture tremendous market equity and generate unprecedented ROI. Add me to your team and I'll deliver the results you seek. Guaranteed.

 

 

 

 

Integrated Marketing  |  Brand Development  |  Digital Marketing  |  Social Media  |  Copywriting

Communications Planning & Execution  |  Media Relations  |  Marketing  & Creative Team Management    

 

  

 

               SCROLL DOWN

               to see some of my work

 

 

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BRANDING
KRAMES STAYWELL 
Krames and StayWell Custom Communications merged to become Krames StayWell. The brand was built upon the value proposition of "a single destination for all your communications needs" and was based on the the visual concept of “intersect.”  

 

My team developed:

  • Stationery System

  • Product Brochures & Sales Collateral

  • Multi-channel Website Demo Site

  • Digital Applications

  • Infographics & Icon Library

  • Master Templates for Proposals & PowerPoint 

 

RESULTS

The new branding was rolled out within 6 months with zero sales down time, and met with much enthusiasm by our market.

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WEBSITE
STAYWELL CUSTOM COMMUNICATIONS
 

StayWell Custom Communications website required rapid development from concept to go-live date to launch the newly-formed company.  I developed the site map structure, then led cross-functional teams to create the site, including:

  • Internal Marketing Team 

  • Website Development Company

  • SEO Consultant

  • Copywriters

  • Art Director & Web Designer

 

 RESULTS

  • 100% increase in website traffic

  • The project completed on time & on budget

 

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VIDEO
STAYWELL CUSTOM COMMUNICATIONS

 

I led the development of the first ever product sales video for the company to explain the benefits of a new population health management platform. The project involved sourcing a video production firm, as well as managing the cross-functional teams and executive stakeholders through the 12-week process. The challenge was to keep messaging sharp, while factoring in all the feedback along the way.

  

RESULTS

The video was completed on time and on budget, and accelerated the product launch, enabling us to meet our revenue forecasts for the year.   

 

© 2019 by Julie Salefski Blaszak. All Rights Reserved.   

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